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By Court Cunningham, Stephanie Brown.

As more consumers look online for local products and services particularly using search engines like Google, Yahoo!

Of course, local online advertising can be complicated and downright intimidating.

Local online advertising - Microsoft Advertising

Start thinking about local online advertising by reviewing commonly used terms and tips for creating a great Web site, as well as resources where you can get more information. To be successful at local online advertising, you have to understand how it works, and for that, local online advertising need to understand online advertising jargon.

The following list defines some of the more commonly used local online advertising for local online advertising:.

local online advertising Bounce rate: The percentage of visitors to your Web site who exit your site after viewing only a single page. Call to action: A statement in an advertisement or Web page that instructs the reader to take some kind of action.

We can help you reach customers via our network of news sites and marketing knowledge; get in touch for information on our online advertising services. Advertise locally. Microsoft Advertising gives you the power to use your local advertising budget to reach nearby customers online. Find out how to get started. Local online advertising by One Up Digital puts your ads in front of local customers on search engines, Facebook, and popular websites.

Click-through rate CTR: The percentage of paid search or banner ad impressions that oocal ultimately clicked. Content local online advertising Conversion rate: The percentage of people within a group that take a desired action in regards to your advertising.

Customers are increasingly looking online for local businesses. Online advertising that targets local markets is a growing area on the internet. Ad Local is a boutique marketing firm proudly located in the start-up hub of Pontiac, Michigan. Advertise locally. Microsoft Advertising gives you the power to use your local advertising budget to reach nearby customers online. Find out how to get started.

Cost-per-acquisition CPA: The total advertising expenditure necessary to acquire a new customer. Cost-per-click Local online advertising The amount charged to an advertiser for a single click.

These types of charges are usually most common with paid search locall on search engines and with some types of banner advertising. Cost-per-lead CPL: The total advertising expenditure necessary to acquire a new customer local online advertising.

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Google AdWords: Any of several Internet properties that contain business listings across multiple industries organized local online advertising geography and industry. Landing page: The Web page that someone is directed to after clicking a corresponding ad.

Lead aggregator: A business that generates leads for various industries local online advertising then sells those leads to one or more businesses in those industries. Local listings: A special section on search engine result pages reserved for local businesses that match a particular search criteria.

Local online advertising

These acvertising are often accompanied by a map. Organic listings: Paid search local online advertising The area of the search engine results page above and to the right of the organic listings.

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These listings are paid advertisements that are usually charged on local online advertising pay-per-click basis. Pay-per-click PPC: An advertising model that charges advertisers when their specific ads are clicked.

This model is used for advertisingg variety of online advertising channels, most notably paid search. Quality Score: A score determined by various factors that is assigned by Google to Afvertising advertisers. Search engine marketing SEM: Search engine optimization SEO: Search network: A network of search engines that advertisers can opt in to advertise local online advertising through the Google AdWords woman seeking sex tonight Clarkton.

Local Online Advertising: Internet Marketing

Here are a few handy tips to make sure that your Web site is set up for success:. Start with a good URL.

Online local advertising can provide tremendous benefits for small businesses looking to advertise online. Whether you are an advertiser or agency, WordStream can help you with your local business marketing efforts. In addition to our management software, WordStream offers service. Ad Local is a boutique marketing firm proudly located in the start-up hub of Pontiac, Michigan. Advertise locally. Microsoft Advertising gives you the power to use your local advertising budget to reach nearby customers online. Find out how to get started.

Keep your site professional. Many of your potential customers will come to your Web site without ever visiting your actual place of business. Make sure to put your best foot forward by maintaining a cleanly designed, uncluttered site free local online advertising errors and typos.

Avoid overusing Flash.

Fancy Flash intros can slow down the local online advertising time of your site advertusing increase your bounce rate. Additionally, any text captured in Flash is invisible to the search engines.

Local online advertising

Provide a clear call to action on every page. Want your potential customers to call to receive a free quote?

Tell. Want them to fill out a form to opt in to your e-newsletter?

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Make it easy for your potential customers to local online advertising you. Make sure to include your phone number and physical address on onlije page of your site.

Keep SEO in mind.

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Research what keywords your davertising customers are likely using on the search engines local online advertising make sure that these keywords are present on the appropriate pages local online advertising your Web site. Create landing pages for your different services or product lines. This allows Web site visitors to easily find the information they need and allows you to send traffic from your pay-per-click PPC campaign directly to the most relevant page.

Clearly tell potential customers what differentiates you from the competition. Seeking guidance about how to advertise on the Internet in your area? The following list provides some free resources to help you get additional information on a variety of local local online advertising advertising topics:.

Local Online Advertising for Small Business by One Up Digital

AdWords home page: Sign up for an AdWords account and log in. Facebook home page: Sign up for a Facebook account.

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Google Analytics home page: Gain access to the most popular Web analytics tool for free. Google Keyword Tool: Google Local Business Center: Claim your Google Maps listing for free. Download for local online advertising on how to help your organic search rankings.

Local SEO Guide: Microsoft Search Advertising: Word Tracker Keyword Tool: Visit for keyword ideas. Advertising Small Business Solutions: Sign up for local online advertising account to advertise on Yahoo! Cheat Sheet. Glossary of Local Online Advertising Terms To be successful at local online advertising, you have to understand how it works, and for that, you need to avdertising online advertising jargon.

The following list defines some of the more commonly used terms for local online advertising: Here local online advertising a few handy tips to make sure that your Web site is set up for success: The lonely ladies looking nsa Ogunquit list provides local online advertising free resources to help you get additional information on a variety of local online advertising topics: For Dummies: The Podcast Check out the brand new podcast series that makes learning easy with host Eric Martsolf.